Wednesday, October 31, 2012

Five Tips for Creating a Winning Presentation

Some people develop a presentation that looks good but just doesn’t do the job. As an example, they may create a presentation utilizing materials that are of the highest quality but they neglect to offer rich content or perhaps they have not coordinated all of the elements properly.

As an example, can give people a quality presentation folder loaded with beautiful materials but still miss the mark. Here are five tips for creating a winning presentation that has a great chance of paying off. You may use these tips for just about any type of pitch and any kind of media.

Define Your Goal

The first thing that you must do is to define your goal. What exactly do you want to do and what are your desired results? You should be able to state your goal in one to three sentences. Make it short, clear and to the point.

Coordinate All Materials

Once your goal is established it’s essential that all materials including artwork, text, statistics, illustrations and more are focused on achieving that goal and coordinated in a manner that allows for those meeting with you or receiving your materials to easily understand them. A sloppy presentation not only confuses people it says that you are disorganized and unable to attend to details. None of these messages will work towards your success. 

An Overview Plus Details

Be sure to provide an overview of your products, services or plan and then offer details to convince people to go with you. These details should be fact-based and clearly and cleanly presented. Evidence that is backed up with images is especially effective. 

Beginning, Middle and End

It’s important that there’s a beginning, middle and end to your pitch. This is true if you’re making a PowerPoint presentation, utilizing materials in a quality folder or creating a sales video.

   Be sure the following things are clearly stated:

     •        The nature and essence of your product, service or plan
     •        Your basic process
     •        Benefits and results
     •        Any facts or evidence related to your products or services

Leave Room for Questions

Finally, no presentation can answer all questions. It’s important to leave room for people to query you. If you find the same basic questions are being asked that you thought you had answered through your presentation, then reconsider your pitch. Also, if people are simply not interested in your company or product, you need to consider if you’re properly conveying the information. 

Would You Buy It?

Here’s the ultimate question—after being exposed to your presentation would you buy it? Test-drive your material on savvy friends and family. Take time refining it before you start exposing it to the public. Also be sure to continue to refine your material as you get reactions from potential customers. Developing and creating a presentation that garners great results takes time, effort and thought.

Monday, October 29, 2012

What Makes Your Company Different from the Others?

What Makes Your Company Different from the Others? The ultimate question for any company is how does it define itself from all other companies offering the same or similar products or services? You can’t appeal to everyone and that means that in order to succeed you need to be able to appeal to those who are most likely to be interested in what you offer. You can then express the manner in which you’re unique through your marketing materials, including your website, advertisements, blogs, presentation folders and social media sites.

Know Your Competition

You must know your competition, including what they offer and how they offer their products and/or services. You don’t want to recreate what your competitors offer or do. You want to differentiate yourself from them. Ask yourself what can you do better or differently? Is there something they’re not doing that you can do? How can you appeal to a specific niche? You really can’t answer these questions until you know what others in your field are doing.

Creating Your Identity

In creating your identity, you’re going to determine how to explain and illustrate what your company does and how it’s different from all others. In doing so you’ll probably use an array of marketing devices including Internet-based tools, print products and media. Each of these methods is unique. Although some basic marketing rules apply to all, a presentation folder and its contents are different than a website and a social media page is not the same as a radio ad. Spend your dollars wisely. If you don’t understand how something works, such as the proper manner to search engine optimize your website, then find someone who does. Too many people waste money by incorporating different marketing tools without knowing how to utilize tem effectively.

Professional in Everyway

It’s important that you create a positive and professional image in everyway. Be decisive about what you can do, make sure you’re ready to back up you claims and never badmouth a competitor. Keep the focus on what you can do, on how you’re unique and on who you are. Leave it to the public to compare and contrast what you offer to what others provide.

Best Foot Forward

The bottom line when it comes to differentiating your company from others is to always be positive and put your best foot forward. Be truthful, professional and committed to being the best in your field. That may just differentiate you from a majority of your competitors.

Wednesday, October 24, 2012

Your Great Looking Presentation Folder Needs Great Content

Affiliate marketing guru James Martell, who revolutionized Internet marketing and continues to be a leader, is fond of saying that on the web “content is still king.” He’s certainly correct about the Internet and what he says also holds true for your presentation folder. It’s a given that you want your folder to look great, but like a fantastic looking website, if that folder doesn’t contain something of substance then chances are you’ve wasted your money on simply looking good rather than being good.

Defining Great Content

But what is great content? There are various ideas and theories regarding this. Here are a few things to consider when it comes to the content for your presentation folder. The first is that you must remember that everyone is busy these days. That means your content must be interesting, illustrative and to the point. All writing, like the images you use, must be focused. Also, there should be no spelling or grammatical errors. If you cannot write great content, then hire a professional. It’s worth the cash and usually not that expensive.

What Will People Remember?

Ask yourself what will people remember of your text? They should certainly recall images you use but have you offered them key points in the text and have you highlighted those points visually in order to make them stand out? Short phrases can say a lot. Use these to focus your message. Headers that utilize such phrases can be very effective.

Images + Text = Message

Remember that the artwork on your presentation folder’s cover, including your choice of color, image and logo, offers potential customers a first impression. That initial impression needs to be powerful, accurate and focused. If people are confused by looking at the cover of your folder, then you’re in big trouble. Any text and images you use in your presentation materials along with your cover will create your overall message.

Catch Phrases

Finally, a great catchphrase can say it all or at least enough to connect potential customers with your product. For years Coke was “the real thing” and when today you hear “I’m lovin’ it,” you instantly think of McDonalds. Find a catch phrase of three to seven words that will make your company and products or services instantly recognizable. Be sure from start to finish, through image, color, logo and text, that your presentation folder works for and not against you.

Friday, October 19, 2012

Presentation Folder Images: First and Lasting Impressions

It’s a cliché that a picture is worth a thousand words, but it’s also true that the images you choose for the cover of your presentation folder will create an immediate and lasting impression on those with which you are trying to connect.
Along with choosing a cover that will withstand use and resist wear and tear, you want to make sure that the artwork and design you use are appropriate.

Picture Yourself

When choosing the color of your cover and any image that may adorn it select something that clearly defines your company and its services or products. Before this can be done you must understand two basic things—the essence of your enterprise and to whom you’re trying to appeal. Your choice of cover will come from decisions you make regarding these two aspects of your business.

As an example, a small college in a rural setting will have a very different cover than a major research university in a metropolitan area. That’s because the type of student each is trying to attract and the kind of degrees the institutions offer are different. As another example, an accounting company’s folder will be adorned very differently than a software company’s even though both may have similar or even the same clients. The fact is their products and services are different and the right image will define each as being unique.  

Sometimes Simple is Better

Some people will get caught up in using covers with complex designs, dazzling artwork or over-the-top colors and pictures. Although these may attract attention, they may detract from your presentation and may also offer the wrong impression of your company. Many times a cover with a simple image, your logo and catchphrase will be highly effective. Remember that your cover instantly defines your business and product and is your visual calling card. Keep it clear and clean to send a specific message regarding who you are and what you do.

Always Be Tasteful

Finally, it is important that presentation folders always be tasteful. You may have a sense of humor, love the absurd or enjoy heavy metal, but if it’s not related to your products, services or company, then keep it off your folder cover. Also, unless it is a part of your business, don’t use religious or political images as they may alienate potential clients.

Use the artwork on your folder to clearly define who you are and what you do and to attract the attention of those who will want what you have to offer. Do that and you’ll be utilizing the power of images towards your success.