Friday, August 16, 2019

Folders Designed for Your Brand

Case Study: Ascension Roofing


4-color process, 9”x12” two-pocket presentation folder
printed on 12 pt. C2S stock with gloss aqueous coating for Ascension Roofing.

Ascension Roofing is a Minnesota-based contractor specializing in roofing, siding, rain gutters, attic insulation and restoration to home exteriors damaged by storms. Founder and owner Brian Christensen is a native of Minnesota who has worked in the roofing and siding industry for more than a decade.

When leaving job estimates and sales literature with prospective customers, Christensen was using folders provided by roofing product manufacturers. He recognized that a new folder with the Ascension Roofing brand would be far more valuable from a marketing standpoint. An online search led him to Folderprinters.com.

Christensen sent Folderprinters.com a handful of Ascension Roofing logos, along with an aerial photograph of one of his company’s large, residential roofing jobs that he took with a high-resolution camera mounted to a drone.

Since Christensen did not have a ready-to-print folder design, Joe Anzai of Folderprinters spoke to the customer and reviewed the Ascension Roofing website to guide the layout of a new folder. He used a color scheme that matched Ascension’s logo colors and added sales copy. After the initial conversation, there was communication back and forth between Christensen and Anzai to tweak the design per the customer’s instructions. Says Christensen, “Folderprinters made at least four calls to make sure I was happy with the way it looked. I ended up with a folder that was just what my company needed.”


Web Logos vs Print Logos

In describing the process, Anzai noted that the first batch of logos he received from Ascension Roofing were low-resolution images suitable for a website but not commercial printing.


Because most computer screens display at a resolution of 72 pixels per inch (ppi), logos and other images used on websites don’t need to be any higher in resolution. In fact, it’s best to stick with 72 ppi so your file sizes stay small and web pages load more quickly. The Ascension Roofing logo on the company’s home page, for example, is a PNG file with a size of only 9 KB when downloaded.

Another important characteristic of web design is how colors are created on light-emitting screens. The colors you see are composed using combinations of red, blue and green (RGB).

Commercial printing is quite different. Ink on paper is reflective, meaning that light bounces off the inks at different wavelengths to create the colors our eyes see. Most printing uses 4-color process, in which four ink colors are used in combination to create all other colors. These four inks are cyan (a bright blue), magenta, yellow and black (known by the acronym CMYK, with K = black). Printing allows for higher resolution than computer screens, typically 300 dots per inch, creating much sharper photos and logos.

The upshot of these differences, when it comes to printing folders? If you provide a logo captured from your website, that logo will be (1) composed of RGB colors rather than CMYK colors, and (2) a resolution of 72 ppi. The first problem is easy for Folderprinters to fix: RGB files can be converted to CMYK using Photoshop, although the CMYK version will not always be a perfect color match to the web version. Resolution is much more problematic. When a graphics file is too low in resolution, it will look blurry when printed, and the finished product will reflect poorly on your brand. In the case of Ascension Roofing, Anzai was able to help Christensen find suitable logos that reproduced perfectly on his new folders.

When You Need a New Folder Design, Turn to Folderprinters

If you need a new folder but don’t have a design for it yet, Folderprinters can help turn your ideas into an appealing finished product. Folderprinters offers design services that include the opportunity for you to review the layout and make changes as needed. So don’t settle for generic folders -- call on Folderprinters to create one customized just for you and your organization!


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All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at [email protected] with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one.

Wednesday, June 6, 2018

How To Design Custom Folders & Templates No Matter Your Industry


No matter your industry or type of business, you can design custom folders and templates that work for you. Typically when we people hear the word design, they get intimidated and flustered. But with Folder Printers, you don’t have to stress. We have easy design options so that your custom folders will look professional.

2 Options To Design Custom Folders & Templates

When it comes to getting high-quality custom folders, there are lots of options. Here we discuss the two main options that we offer at Folder Printers so that you get exactly what you want when you want it. We’ll also try to throw in a few extra design tips so that you feel like you’re prepared to build folders that help set your business up for success.

Choose From Our Free Folder Designs

The first thing we would recommend is to start with any of our dozens and dozens of templates. We’ve organized them by industry so that you have a place to start. Our template designs are simple and elegant. We make it easy to place your logo and slogan on the folder of your choice.
You don’t have to stick to your industry or category! Just browse through our designs and choose something that matches your business’ style and brand. If you’re looking for a quick and high-quality design, we’ve got you covered. Download your template today, add your logo and branding info, and let us give you a free file check before you order.
Quick tip for using a template: Choose something that already has your logo colors or is simple enough that it won’t clash. Sometimes we get carried away when it comes to design and it can get overwhelming quickly with too many colors or images.

Design It Yourself

Choose from several different downloadable templates, and design custom folders and templates however you’d like. With a few different sizes and the option with 1 or 2 pockets, you can match the rest of your business brand by getting the exact color you want, and insert your logo and contact information where it suits you.
You won’t have to settle for something that doesn’t quite match your business, or force a template that doesn’t work. Though we have dozens of high quality options when it comes to folder templates, we understand that they don’t work for everyone. Especially if you already have a design team on staff, have them download our 9 x 12 inch blank folder templates, and we’ll print their designs at an affordable price.
Quick tip for designing yourself: Start with a piece of design in the branding materials you already use in your business. From logos to letterhead, advertisements and more, you can save time and energy by starting with something that is already working for your business.
Have questions? Get a free quote for your next project or contact us today let us know how we can help you.


Learning how to design custom folders and templates does not have to be a big ordeal or a hassle. With our free templates and blank downloadable design files, you get to choose how to display your brand and business. Presentation folders are often overlooked by business owners, and they can make or break your business. Leave a positive and lasting impression with folders that make a statement. Start your order today or give us a call and let us know how we can help your business reach new heights without breaking the bank.

Have questions? Let us know how we can help you. Give us a call at 866.936.5337 or send us your info here, and we will get back to you ASAP!

Wednesday, April 25, 2018

Design Custom Presentation Folders That Will Get You Noticed


When it comes to your business or non-profit, we bet you’re willing to do whatever it takes to put your best foot forward. But are you missing some of the essentials? Custom Presentation Folders from Folder Printers is a great way to stay organized and prove how professional you are. Get all the custom options you’ve been looking for, and find the right design to match the style of your company. Whatever you’re looking for when it comes to folders, we got it.

Here we discuss some of our design tips to help your brand look great and get you noticed by clients and customers!

Design Tips For The Best Custom Presentation Folders

Once you’ve accepted the idea that custom presentation folders are the way to go, you now have to decide what they are going to look like. Luckily for you, you don’t have to worry. With Folder Printers, you have lots of options to guarantee you only get the best folders for your next meeting or corporate marketing event.

Start With A Template

The best place to start if you aren’t sure what your folders should look like is a template. Folder Printers has literally hundred of design options, where you just plug in the name of your business or add your logo, and boom! Get gorgeous, high quality folders with just a few easy clicks. Browse by category and have a blast picking out your favorite design. If you want minimal work on your part, but still need high quality style, this is a great option for you!


Keep It Simple


If you aren’t quite sure about all of our free folder designs, our advice is to keep it simple. Nothing says professional and on-brand like a solid color presentation folder with your logo on the front. You don’t have to be too flashy in order to make a good impression. The key to a great folder design is something that stands out in a good way, something that will get you remembered but not distract the reader from what is on the inside. Use your logo colors or opt for a smooth and shiny solid color that fits nicely with your business.

If you’re still struggling with design ideas, get inspired with the free templates we mentioned earlier. Hundreds of options means you don’t have to think too hard about finding a great option without all the hassle of actually designing it or if you are feeling creative, click the template image below and you can download one of our standard 9 x 12 Presentation Folder blank design templates.


Blank Templates

Don’t Forget The Details
We can all agree that custom presentation folders do wonders for your business’ professional image. So don’t forget the details like your name, contact information, web address, business address, store hours and more. Whatever you want to give your clients so that they not only remember you and the things you discussed, but that they use that to come back to your store or website. If you don’t want to get all of that printed on your folders, just be sure to select the business card cut out, so that they always have the info they need on hand.
In Conclusion
Don’t forget presentation folders for your next conference or business meeting. They just might be the thing that sets you and your company up for long lasting success. Leave a good impression with custom folders from Folder Printers, a place where only the highest quality materials are used and where prices won’t break the bank.
Check us out today and let us know how we can help your folders be some of your favorite new brand and marketing materials.
Have questions? Let us know how we can help you. Give us a call at 866.936.5337 or send us your info here, and we will get back to you ASAP!




Thursday, April 5, 2018

Custom Presentation Folders and How To Make Them Work For You


If you’re looking for a step up on your business, you might be overlooking your stationary and standard business products. Namely, what do your presentation folders look like? Are they bland and boring, or are they making a statement about your business? It might be time to invest in some custom presentation folders and make a more lasting impression.

Custom Presentation Folders Will Make You or Break You

You already know that we make excellent presentation folders (and templates!) for businesses. But were you aware that we make custom presentation folders that just might be the thing that gets your business off the ground. Here we walk you through how to make custom presentation folders work for you and your business.

Start With The Basics: 9 x 12 Custom Presentation Folders

This is our most popular option, because it is the standard size, and there are loads of options. It is simple, affordable, and as always, made from high quality materials. The 9x12 option is amazing not only because they are sturdy, but because they can be printed on ALL sides. Front, back, inside both sides, and the pockets! Customize literally every piece of your folder.

Stand Out With Different Design Options

If you already have your folder designed you can simply upload your file when you are checking out. If you don't have a design yet, you can choose from these 3 main design options:
  • FREE DESIGN: FolderPrinters.com will do up to a 1/2 hour free design work with any order! We can create a simple design from scratch or you can use one of our premade folders designs. Did we mention it’s free?
  • DESIGN IT YOURSELF: Download a layout template formatted to the most popular design programs like Illustrator, InDesign, or Photoshop. Let us know if you have questions about where to start.
  • CUSTOM DESIGN QUOTE: Send your design ideas along with any files you may have to our sales department and we will send you a quote.
Show Your Customers How Professional You Are

It’s obvious to every single person who sees your custom presentation folders that you have it together. You are professional, you care about what goes into your business, and to your customers, that means you care about them. Show them just how much with a well done, high quality presentation folder that displays your brand in a practical and tasteful way.

We have so many options to choose from, we guarantee you’ll be impressed. From 3 panel folders, to custom stitching options, you won’t be disappointed and you will be ahead of your competition. Don’t be one of those businesses that overlooks the little things when trying to be successful. You might just be overlooking something that can make or break your business!

Imagine showing up to a big meeting and being unprepared and disorganized. How embarrassing! Choose the smart way, and just print some custom presentation folders. Your clients and customers will be impressed, and you’ll come out of every meeting feeling confident and professional.

What are you waiting for?

You won’t regret printing your logo on custom presentation folders that are sturdy and can be shipped FAST, even same day! No matter what kind of folder you need, we got your back. Linen, capacity folders, 3 panels, and more! We are your one stop shop for all of your folder needs. We consider ourselves experts, which means you can stop worrying and start focusing on bigger things for your business. When you have the simple stuff mastered (like custom presentation folders), everything else comes easy.

Have questions? Let us know how we can help you. Give us a call at 866.936.5337 or send us your info here, and we will get back to you ASAP!


Sunday, March 4, 2018

5 reason you need presentation folder for your business.

Looking to grow your business in an inexpensive yet practical way? Presentation folders from Folder Printers might just be the essential marketing piece you need to get your business off the ground or ramp up your income base. Here we talk about 5 reasons why ordering custom presentation folders is something your business needs to do, probably as soon as possible!

Presentation Folders That Will Help Your Business

Whether you’re just starting out as an entrepreneur or your a professional business owner, presentation folders are a great way to spread information, and present yourself and your business in a practical and polished way.

1. You Will Look More Prepared

It’s obvious to everyone that you look prepared and ready to handle anything when you have all of your paperwork in order in a classy and custom presentation folder. Use folders when you’re meeting potential or current clients, when passing along crucial documents, or even as a takeaway at your next event.
Have you ever shown up to a conference and felt like the presenter was a little frazzled and unprepared? When clients or partners find everything they need in a neatly designed package, you’ll leave them feeling like they are in good hands.

2. You Will Seem More Organized

Have you ever been to a meeting or seminar and given loads of loose leaf paper with nowhere to put everything? Be ahead of the game and show up with presentation folders that not only have your branding on them, but your contact information as well.
Plus you’ll look so much more professional with all of your marketing materials ready to go.

3. Presentation Folders Stand Out

This presentation folder is the perfect choice when presenting your marketing material and/or sales information to your customers. They are a great way to present your company as organized and professional.
Custom folders with your logo or special design on them make much more of an impression than just a plain folder.

4. Stay At The Top of Your Client’s Mind

Imagine your customers taking home your presentation folder full of your valuable information, with your contact information. They place it on the desk or counter and continue about their day.
But suddenly they think of your business or services and instead of having to frantically search for a tiny business card, they spot your folder on the counter with all of the information they need. Printing folders with us is an easy way to make sure your business stays on their mind when they need you.

5. Gives Your Brand a Boost

Maybe you’re just starting out as a business owner. You thought you had the essentials. A great logo, a memorable business card, and a website that is starting to get you more sales. It might be time to consider giving your brand a boost with custom presentation folders that stand out from the crowd and put you one step ahead of your competitors.
Think you’re ready to take the plunge and really start to grow your business, it might be time to consider printing custom presentation folders. Our custom presentation folders are manufactured using only the highest quality standards and materials, and we can walk you through the process step by step.
It’s easy to order, whether you have a design created or not! If you already have a design planned for your presentation folder, simply upload your file when you check out. If you don’t quite have a design in mind, we have three options: Use one of our premade designs, or have us design it (we will do up to ½ hour of free design work), design it yourself with our free templates, or get a custom design quote by sending your design ideas to us.

Our printing professionals at FolderPrinters.com are available to answer any questions you may have. Call (866)936-5337 x2 to talk to one of our experts today!

Tuesday, March 28, 2017

How to Transcend Your Presentation Delivery





Speaking in front of a group of people can be pretty nerve-racking. It is easy to get caught in the moment and start to stutter or forget your lines. The last thing you want is to stand in front of a group of people and seem like you don't know what you're saying. Here are some tips to help you dominate the presentation that you're nervous about.

An important step to having great delivery on your presentation is a great start. You have to come out of the gates swinging. The first minute of your presentation is key since it determines whether or not your audience is going to be emotionally invested in your presentation. Click here to view our guide on Top 5 Tips to Capture People's Attention to Your Presentation.





Another key to your delivery is being confident. You must be confident in what you're presenting to the audience. Along with showing your confidence, you must show your passion for the message that you are conveying. You will appeal to a much wider audience if you show that you are passionate about what you're talking about.





Making good eye contact with your audience is another important factor to think about when presenting. Making eye contact can make your audience feel more involved and invested into your presentation. Eye contact can change your presentation from feeling like a lecture to a conversation. 




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All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at [email protected] with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one.








Thursday, March 23, 2017

The Best Fonts For You

Fonts are important when writing. Whether it comes to essays or presentations, you need to find the right fonts to best convey your message. 



One of the first decisions to be made when selecting your font is serif or sans serif? This decision should be based on several key points regarding the project at hand. Once made, your search for the perfect font will be narrowed down considerably.


Serif


Serif fonts are typically used for printed writings. The finishing stroke to the letters make it easier for our brains to distinguish the letters when reading on printed work. Consider using a serif font when writing an essay, book, novel, or anything that you know is going to get printed. Some popular serif fonts are Times New Roman, Bodoni, Garamond, Rockwell, and Bembo.


Sans Seirf



Sans serif fonts are typically used for online work. Consider using sans serif fonts when writing online articles, blogs, posts, or anything that is going to be read by others through a device. Some popular sans serif fonts are Arial, Calibri, Helvetica, and Verdana.


Something else you should consider when choosing your font is what color you want. Different colors create different themes to the message that you are trying to convey. Click here to view our guide to which color you should use with your font.




Suggestions? Leave a comment below!


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All of us here at 
FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at [email protected] with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one.