It
seems as if the number of social media sites on the Internet is doubling just
about every week. Some are highly specialized and designed for those with a
specific a focus, others seek to link people with a wide range of interests and
still others work by introducing a highly innovative concept. The relatively
new social media site Pinterest is one that offers the third of these choices—a
highly innovative concept.
Learning
to use Pinterest properly can greatly increase your exposure on the Internet,
connecting your business by capturing people’s attention and imaginative with
attractive and/or eye-catching images. Here’s how it works.
Pinterest Overview
To
become a Pinterest member you must submit a request through the website. Once
you’re approved, you’ll be sent a link that you can use to set up your account.
Please note that Pinterest does not allow you to advertise through your pins.
However, you may offer information on products and then link to your site.
The
site is visually based. Each member creates theme boards that are made up of
individual photos. With each image, you may use fairly lengthy text and you may
also link to another site.
Whether
you offer products or services chances are you can create interesting Pinterest
boards that will attract attention. When people see your pin they may “like” it
and/or repin it to one of their boards. Every time you connect with a member it
increases your exposure and drives more traffic to your site. If you search
engine optimize your copy your pin may be indexed on Google!
Pinterest Tips
Here
are 10 tips to using Pinterest:
1.
Develop
boards with distinctive, descriptive titles. Titles should be short but
memorable. Doing so will help capture the attention of members.
2.
Although
you may create your own heading for a board (and you should do so), it is best
to also use one of the general Pinterest headings. Doing so will expose your
board to more members.
3.
Always
link to your website via your pin.
4.
Make
sure the link makes sense in terms of the pin and its text.
5.
Pin
images that are on your site or used in your blog. All images should be
appropriate to the topic/theme and visually interesting.
6.
Properly
search engine optimized descriptions will aid in Google rankings.
7.
Pinterest
allows you to use video links! These are hugely popular! Use them.
8.
Send
out a special email newsletter that connects people to
your Pinterest boards. Invite those on your Facebook page to follow you and
Tweet your pins.
9.
Try
to pin every day to keep people coming back.
10. Carefully read the Pinterest
terms. The site has specific restrictions on certain kinds of behavior and in
how you utilize the website.
One of Many Tools
In
some ways Pinterest works like a nicely designed, quality presentation folder.
Each pin presents an image that’s attracts attention, defines your products,
services or company and introduces people in a positive manner to your
organization. They can connect via a link in the pin to you and whatever you
are selling. Pinterest isn’t the answer to all of your marketing needs but it
is yet another tool that you can use to link with potential clients, customers
or members. Use it today!
Here is a link to Pinterest. Enjoy
Here is a link to Pinterest. Enjoy
Comments
Post a Comment