Wednesday, October 31, 2012

Five Tips for Creating a Winning Presentation


Some people develop a presentation that looks good but just doesn’t do the job. As an example, they may create a presentation utilizing materials that are of the highest quality but they neglect to offer rich content or perhaps they have not coordinated all of the elements properly.

As an example, can give people a quality presentation folder loaded with beautiful materials but still miss the mark. Here are five tips for creating a winning presentation that has a great chance of paying off. You may use these tips for just about any type of pitch and any kind of media.


Define Your Goal

The first thing that you must do is to define your goal. What exactly do you want to do and what are your desired results? You should be able to state your goal in one to three sentences. Make it short, clear and to the point.

Coordinate All Materials

Once your goal is established it’s essential that all materials including artwork, text, statistics, illustrations and more are focused on achieving that goal and coordinated in a manner that allows for those meeting with you or receiving your materials to easily understand them. A sloppy presentation not only confuses people it says that you are disorganized and unable to attend to details. None of these messages will work towards your success. 

An Overview Plus Details

Be sure to provide an overview of your products, services or plan and then offer details to convince people to go with you. These details should be fact-based and clearly and cleanly presented. Evidence that is backed up with images is especially effective. 

Beginning, Middle and End

It’s important that there’s a beginning, middle and end to your pitch. This is true if you’re making a PowerPoint presentation, utilizing materials in a quality folder or creating a sales video.

   Be sure the following things are clearly stated:

     •        The nature and essence of your product, service or plan
     •        Your basic process
     •        Benefits and results
     •        Any facts or evidence related to your products or services

Leave Room for Questions

Finally, no presentation can answer all questions. It’s important to leave room for people to query you. If you find the same basic questions are being asked that you thought you had answered through your presentation, then reconsider your pitch. Also, if people are simply not interested in your company or product, you need to consider if you’re properly conveying the information. 

Would You Buy It?

Here’s the ultimate question—after being exposed to your presentation would you buy it? Test-drive your material on savvy friends and family. Take time refining it before you start exposing it to the public. Also be sure to continue to refine your material as you get reactions from potential customers. Developing and creating a presentation that garners great results takes time, effort and thought.

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