Friday, January 6, 2017

Top 5 Tips to Capture People’s Attention to Your Presentation





Nowadays, it is hard to get someone’s attention. People’s attention spans are getting shorter and shorter by the day. It can be nearly impossible to successfully deliver information to someone who is not drawn into what you are presenting to them. Here are a few tips to help ensure to draw people in and keep them interested.


Tip 1: Introduce an interesting statistic

Statistics can help draw people into your presentation. A good statistic can put your reader in awe, which will then lead them to want to find out more.


For example, if you are advertising a new healthy restaurant that you are opening, you might want to state the fact that 74% of men in the United States are overweight or obese. Reading this can interest a reader, which will lead to them wanting to learn more about the statistic. The reason why statistics draw people in is because it puts things into perspective. Everyone knows that America isn’t the healthiest country, but no one really thinks about it in detail. When you present this information to them, it will compel them to take action.


Tip 2: Use a Quote

Quotes are a good way to get the brain flowing. Quotes can help draw someone in because they are thought provoking. The quote should not be by any random person. It needs to be someone who most people recognize.  Having said that, you need to make sure your quote is coming from a credible person. You want to find a quote from someone who is appropriate for what you are talking about.


For example, if you want to attract someone into your presentation about the Black Lives Matter movement, you wouldn’t want to use a quote from a random celebrity like Miley Cyrus. You should use a quote from a historical influential figure. Someone like Dr. Martin Luther King Jr. or Malcom X would be more credible.


Tip 3: Ask a Question

A question can help draw someone into your presentation because it makes them think about your topic. After they think about your topic, they will feel the need to learn more. Questions can cause curiosity. By having your reader curious about your topic, they will feel more compelled to learn more about your topic. People will read more of your presentation so they can find out the answer.
For example, if you are advertising beds, you might want to ask the question, “why does your back hurt so much?” This will attract readers because it appeals to many people. Many people have back pain and they are all on the constant search to find a solution. Seeing a question like this will motivate them to read more about your comfy beds that can end their back pain.


Tip 4: Include an eye-catching image

Pictures can help draw people into your presentation for a couple of reasons. It takes less effort to look at a picture rather than reading something. Having an eye-catching image can be the difference between having some stop to read more about your presentation and them just ignoring it. Pictures are able to express more than words. Pictures tend to be more effective in drawing people in. 

For example, say you are advertising trips to Hawaii. You don’t want to tell them about how beautiful it looks; you want to show them in an instant. People would much rather see the beautiful views the trip has to offer, not read about them.


Tip 5: Use the right colors

Colors are a big part in capturing people’s attention. People react to different colors in certain ways. You do not want your presentation to be something boring that does not stand out. You want to use colors that are bold and stand out. If you would like to learn more about which colors you should use in your presentation click here to view our guide on Top 5 Colors to Increase Sales.




Now that you know how to grab someone’s attention, create your presentation folder today! Click here to view our presentation folder templates! Our folders are customizable so you can put your knowledge to the test! Use the knowledge you learned here to ensure that you design a folder that stands out of the rest!



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