Tuesday, January 24, 2017

How to Make Your Business More Professional






Starting your own business from scratch can be difficult. There are many factors you have to consider when running a business. One of the most important factors is being professional. You want people’s opinion about your company to be a positive one. Coming off as professional is important because your customers will trust you more. It will show them that you know what you’re doing. Here are some ways you can make your business more professional.


Make your business seem bigger

Making your business appear bigger can be beneficial in trying to make your business look more professional. Making your business appear larger is important because people will take your company more seriously. One way to make your business seem bigger is by getting a business address. Consumers may hesitate to do business with you if you work from home. Getting a dedicated toll-free number can also help make your business seem bigger. This will allow your customers to contact you without you giving out your personal information.


Set up a website

Websites are a big part in the presentation of your business. Often times, your website is consumers first impression of your company. You want to make sure it is a good one. Getting your own domain can help boost your professionalism. It shows that you put effort into your website and that you are legitimate. Along with your website, you want to make sure to set up your own business email account. Sending emails to your customers with a Yahoo! or Gmail address can be a little off-putting to your customers.


Marketing

Advertising your company is everything when connecting with customers. You want to make sure that your marketing presents your company in the best way possible. There are many things to consider when marketing. One of the most important factors when advertising your company is the color of your theme. Different colors convey different messages when advertising. If you want to know which colors are the best for you, visit our guide on Top 5 Colors to Increase Sales.


Get business cards

Business cards are a great way to boost your company’s reputation. Business cards are great because they are inexpensive and efficient. They allow you to give potential customers all of your information in a quick and effective way. With a business card, you can give your customers all of your social media handles, phone numbers, addresses, and any other piece of information without being irritating.





Presentation folders

Presentation folders are a great way to go the extra mile to show that your company is professional. It shows your clients that you work hard on every detail of your business. Click here to view our presentation folders! Our folders are customizable! Design your own presentation folder today!



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All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at info@folderprinters.com with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one.

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Tuesday, January 17, 2017

How to Create the Perfect Logo



How to Create the Perfect Logo



Logos are the first thing people see when they discover your business. Logos are what initially determine whether or not someone wants to do business with you.  The world is saturated with thousands and thousands of logos. You need to make sure you create a unique and creative one that stands out. You should be able to answer the question, “Out of all the logos in the world, why should consumers remember yours?” Since logos are consumers’ first impression of your brand, it should be a positive one.


Before you create your logo, you need to know what your brand is going to be. Based off what your brand is, you can develop a theme to your logo. You need to determine the name of your business so you can work off that to create the perfect logo that fits that brand.


Once you have an idea of what your brand is going to be, you should determine whether or not you want the name of your business to be in your logo. Neither option is wrong. There are many successful logos that have their name in logos and there are many that do not. Some successful companies that do not have their names in their logos are: Mercedes-Benz, Nike, and Audi. Some successful companies that have their names in their logs are: Coca-Cola, Adidas, and FedEx.



If you decide you do not want words on your logo, you need to figure what image you want your logo to be. You should find something that will help consumers think of your brand when they see that image. For example, whenever anyone sees that image of an apple with a bite taken out of it, they think of Apple Inc. Try to find something that is relevant to your business.


Once you figured out whether or not you want words in your logo, you need to find out which colors you want in your logo. Colors are very important in a logo. Each color portrays something different. If you want to learn more about which colors you should use, take a look at our guide of Top 5 Colors to Increase Sales.


Finally, try to keep it simplistic. You do not want to overwhelm consumers with too many details. Some of the most iconic logos are the simplest ones. Some successful simplistic logos are: Apple, Nike, Coca-Cola, and Chevrolet. The list is endless. Make sure your logo and brand complement each other. You do not want them to compete with each other.



Now that you have created the perfect logo, show the world! Let us help you spread your logo! Click here to view our presentation folder templates! Our folders are customizable! Advertise your newly designed logo to the world on a beautifully designed folder!



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All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at info@folderprinters.com with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one. 

Friday, January 6, 2017

Top 5 Tips to Capture People’s Attention to Your Presentation





Nowadays, it is hard to get someone’s attention. People’s attention spans are getting shorter and shorter by the day. It can be nearly impossible to successfully deliver information to someone who is not drawn into what you are presenting to them. Here are a few tips to help ensure to draw people in and keep them interested.


Tip 1: Introduce an interesting statistic

Statistics can help draw people into your presentation. A good statistic can put your reader in awe, which will then lead them to want to find out more.


For example, if you are advertising a new healthy restaurant that you are opening, you might want to state the fact that 74% of men in the United States are overweight or obese. Reading this can interest a reader, which will lead to them wanting to learn more about the statistic. The reason why statistics draw people in is because it puts things into perspective. Everyone knows that America isn’t the healthiest country, but no one really thinks about it in detail. When you present this information to them, it will compel them to take action.


Tip 2: Use a Quote

Quotes are a good way to get the brain flowing. Quotes can help draw someone in because they are thought provoking. The quote should not be by any random person. It needs to be someone who most people recognize.  Having said that, you need to make sure your quote is coming from a credible person. You want to find a quote from someone who is appropriate for what you are talking about.


For example, if you want to attract someone into your presentation about the Black Lives Matter movement, you wouldn’t want to use a quote from a random celebrity like Miley Cyrus. You should use a quote from a historical influential figure. Someone like Dr. Martin Luther King Jr. or Malcom X would be more credible.


Tip 3: Ask a Question

A question can help draw someone into your presentation because it makes them think about your topic. After they think about your topic, they will feel the need to learn more. Questions can cause curiosity. By having your reader curious about your topic, they will feel more compelled to learn more about your topic. People will read more of your presentation so they can find out the answer.
For example, if you are advertising beds, you might want to ask the question, “why does your back hurt so much?” This will attract readers because it appeals to many people. Many people have back pain and they are all on the constant search to find a solution. Seeing a question like this will motivate them to read more about your comfy beds that can end their back pain.


Tip 4: Include an eye-catching image

Pictures can help draw people into your presentation for a couple of reasons. It takes less effort to look at a picture rather than reading something. Having an eye-catching image can be the difference between having some stop to read more about your presentation and them just ignoring it. Pictures are able to express more than words. Pictures tend to be more effective in drawing people in. 

For example, say you are advertising trips to Hawaii. You don’t want to tell them about how beautiful it looks; you want to show them in an instant. People would much rather see the beautiful views the trip has to offer, not read about them.


Tip 5: Use the right colors

Colors are a big part in capturing people’s attention. People react to different colors in certain ways. You do not want your presentation to be something boring that does not stand out. You want to use colors that are bold and stand out. If you would like to learn more about which colors you should use in your presentation click here to view our guide on Top 5 Colors to Increase Sales.




Now that you know how to grab someone’s attention, create your presentation folder today! Click here to view our presentation folder templates! Our folders are customizable so you can put your knowledge to the test! Use the knowledge you learned here to ensure that you design a folder that stands out of the rest!



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All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at info@folderprinters.com with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one.