Thursday, December 29, 2016

How to Take Your Business to the Next Level







Running a business is not an easy task. It may be discouraging if things are not going the way you expected. Business often quit after hitting a rut for the first time. However, there are ways you can overcome dry spells in business. Here are a few ways you can take your business to the next level.



One way you can revive your business is by moving locations. Maybe one of the reasons for why you are having trouble is because you are not located in the right place. Try moving to a place with higher density of people. This can help you find more customers. Although, it can be a little more expensive, it is worth it!



Rebranding may be an option for your business if you are having a hard time. You should consider changing your whole theme for your brand and the way you market. Create new slogans to your brand. This will help people look at your company at a different perspective, which can then subsequently lead to more customers. Maybe your logo is pushing away customers. You should consider creating a new logo. You can use our guide on Creating the Perfect Logo to help the rebranding process of your business.



After rebranding your business, make sure to advertise it to everyone! Get your new and improved brand out there. Let your company’s voice be heard. If you are having trouble figuring out how to get people to see your company, social media can be a viable option for you. With almost 2 billion people using social media worldwide nowadays, the possibilities are endless. Using social media, you can advertise your business to people that are thousands and thousands of miles away from you. You should consider using this great tool.


Having said that, you need to know how to advertise. You want to use the right themes that go with your business. You want to capture people’s attention that might appeal to your company. You need to make sure to use the right colors. Each color portrays a different message and theme. If you want to learn more about what colors you should use to advertise your company, you can use our guide on Top 5 Colors to Increase Sales.



Running a business can be discouraging at times, but you can always find a way to fight through hard times. Having said that, you need to make sure you work hard. If running a business was easy, then around 50% of businesses would not fail after 6 years.




Want to impress all your new clients? Design your own customizable presentation folder today! Click here to view our presentation folder templates! This will be the extra step you need to impress your clients. You can design folders with your newly designed logo all over them! Presentation folders are a great way to boost yourself over your competitors. Don’t wait! Design your folders today!







Suggestions? Leave a comment below!


Like this article? Share this on Facebook!




All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at [email protected] with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one.

Tuesday, December 27, 2016

Top 5 Colors to Increase Sales





BLUE

Blue is often associated with loyalty. Using blue in your presentation can help you represent safety and reliability in your product or service.

Blue is also considered to have a positive connotation to the mind and body. It is considered to be the most relaxing color. Many successful websites have used the blue themed background, such as Twitter, Facebook, Best Buy, and Wal-Mart. By being more relaxed while reading the information, customers can focus more to gain a greater knowledge of the product or service.   

White

White is associated with simplicity and cleanliness. White is the color of perfection. White is a great way to be organized and simple in your marketing.

White is great to convey simplicity in complex products while still making it modern. The biggest example of this is Apple Inc. Apple does a great job of making their high-tech gadgets appeal to everyone. One of the ways they achieve this is with the white theme. The white symbolizes a user-friendly product. However, it still manages to achieve that high-tech and cool prestige.


RED

Red is the color of power. Red has the tendency to catch people’s attention. Red can help you get information across by attracting the reader.

Red brings words and photos to the foreground. It is often used to call the reader to action. For example, call to actions such as “Click Here” or “Do Not Enter” are often in red so the reader can act immediately. This is also the reason why the stop sign is red. Drivers need something that will grab their attention in order for them to act on the information quickly. Red is a great way to attract readers to your information and make them act on it.


PURPLE

Purple is the color of royalty. It symbolizes power and wisdom. By using purple in your presentation you convey a sort of extravagance in your product or service.

Purple combines the attention grabbing aspect from red and the relaxing aspect from blue. It catches your eye while being passive and welcoming. Consider using purple when marketing luxurious items, such as jewelry.


            GREEN
Green is the color of nature. Green symbolizes comfort and safety. Using green when marketing can help increase sales because it helps show the customer that you can be trusted. Green can give the customer a call to action. The biggest example of green giving a call to action is the green light on roads. Green gives the connotation to move forward.

Green can also be tied with money, which symbolizes power and success.



The colors in your presentation are important for conveying information. Now that you know which color you want to start with, click here to view our presentation folder templates! Do you want a folder that stands out? Do you want a folder that is easy on the eyes? Use the information that you learned to help you design the perfect folder!


Suggestions? Leave a comment below!


Like this article? Share this on Facebook!


All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at [email protected] with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one.


Monday, December 12, 2016

Top 5 Tips to Help You Create a Successful Visual Presentation





Creating a successful visual presentation is key to relaying your information to the viewer. Having great information does not mean you will have a great presentation. You need to make sure to get your reader involved in your information. This will help ensure that your reader will take action on the information you are providing. Here are 5 tips to help you achieve this.




Tip 1: Pick the most important points

Having a lot of information can be great. However, having a little too much information can be a detriment to your presentation. You do not want to add too much information because that can steer your reader away from the main point of your presentation. A reader’s attention span may not be too high. Having said that, you need to make sure that your information is getting delivered in the most efficient way possible. Be sure to pick the most important points and focus on them.



Tip 2: Choose the right colors

Colors are a big part of your presentation. You want to make sure to choose the right colors to help relay the message of your presentation. Just picking the wrong colors can ruin your message. For example, if you want your reader to take action on the information that you are giving them, you might want to use the color red. If you would like to learn more about which colors to use in your presentation, click here.



Tip 3: Use pictures to relay your message

Pictures can sometimes deliver information better than words. After all, a picture is worth a thousand words. Depending on your information, pictures can be more effective in relaying your message because a reader will have an easier time looking at a picture rather than reading information. For example, say you are selling a trip to a certain city. Instead of telling them about all the cool places they can travel to, you can just show them with pictures. It is more appealing to readers and is almost always more effective.


Tip 4: Keep your presentation organized

Keeping your information organized in your presentation is important. It does not matter how compelling your message is if a reader fails to understand the information because of the structure of your presentation. You need to make sure to stay consistent with how you present the information. Make sure to provide full details to ensure that the reader fully understands the information. A reader might be discouraged to take action on the information you relay to them if they are not properly informed. Make sure to have a consistent layout throughout your presentation.


Tip 5: Typography is important 

Typography pertains to the fonts that you choose to use in your presentation. You need to make sure that the fonts that you use are completely legible and appropriate for the information you are giving. If a reader has to pause to read the words, you chose the wrong font. Make sure the font matches the theme of your presentation. For example, if you are selling a trip to playful vacation destination, you might want to use fun fonts and stay away from the boring default. On the other hand, if the information you are relaying is on a more serious matter, you might want to choose a more simplistic font.


A successful visual presentation is vital in relaying your information. Now that you have learned how to successfully create visual presentations, click here to view our presentation folder templates! Our folders are also customizable! You can add your own pictures to help relay the message you want! Use the information you learned to help you design the perfect folder!



Suggestions? Leave a comment below!


Like this article? Share this on Facebook!



All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at [email protected] with your suggestions, we will do our best to make your experience with us an unforgettable and exceptional one.