Please watch this short video which demonstrates the difference between 4/0 and 4/4 printing of a presentation folder.
If you prefer to read, well then here is the simplest way to explain 4/0 vs 4/4:
4/0 means printing one side of a sheet of paper in *4 color process.
4/4 means printing on both sides of a sheet of paper in *4 color process.
We hope this clears up what 4/0 and 4/4 means when it comes to printing.
*If you are unfamiliar with what 4 color process is, then check out our video on 4 color process, also known as CMYK by clicking HERE.
Remember the good old days when you
would pull up to the gas pump and you had two choices, self service, which
meant cheaper gas but you did all the work, or full service, which meant that
you sat in the drivers seat while the attendant would ask you “ filler up?”.
The attendant would then proceed to pump the gas, wash your windows,
check you tire pressure, check your oil and transmission fluid and top off the
battery and radiator fluids without you even asking. Sure, you paid a little
more for it, but that was customer service! Now we all know why full service has
fallen to the wayside. Trying to compete in today’s marketplace has
driven margins so low that in most cases a full service business is just not a
viable method any longer, or is it? Lets take a look at full service in a
different light. We all know that margins in most cases are tight so how can we
compete in a world that is driven by price. Can you create a business
platform that can operate with a full service mentality? Lets look at 3
Key ways that you can compete, thrive, and create a full service company in a sea
of self-service competitors.
Like the service station of the past, are you giving your customers the ability
to choose between self-service or full service. Giving them the choice may
result in a customer base that is willing to pay a higher fee for what they
consider to be a better or more valuable experience or product.
2. Added Value
You have heard this phrase before, “but wait, there’s more”. This phrase has
been used over and over again with millions; in fact, I would guess billions of
dollars spent just because of that one simple phrase. Lets face it, everyone
loves a deal and if they feel like it is a free bonus, they love it even more!
What type of service can you offer that will add value for your customer
without negatively effecting your profitability? The perfect example of this is
what Zappos did. Tony Hseih CEO of Zappos and author of (DELIVERING Happiness A path to profits) wrote "We had a customer e-mail us the other day", I said. "He had ordered a pair of shoes that we had in our warehouse and we surprised him with a shipping upgrade so that he got his shoes in two days instead of our original promise of a week. He said he loved our customer service and would tell his friends and family about us". This type of service became one of the best forms of marketing
for Zappos and it was based on exceeding customer’s expectations. Think you
can’t do what Zappos did? It may be worth looking into. As you know, a happy
customer means increased sales, reorders and greater customer loyalty.
Ask yourself“What value can I add
today to WOW my customers”.
3. Be a Customer Service Representative, Like No Other!
In my eyes there is nothing like great service. Sure, we have all experienced
good service, which is what we have come to expect when we are paying for a
service or product, but when was the last time you received exceptional
service? The kind of service you did not expect. The kind of experience that
made you look around and say “oh, wow, that is what service is suppose to be
like”! You know, the kind of service that made you feel like you are the
most important person on the planet. We have all had that kind of experience at
one time or another, whether it was at a restaurant or shopping at a local
boutique or maybe it was that person helping you on the other end of a phone
call regarding a billing issue. That’s when you realize that you want this type
of service whenever and wherever you do business. Every company has the ability
to give this type of service and so it should, but in most cases they sadly do not. If you
practice and create an amazing customer service experience for your customers,
you will gain a lasting relationship that brings them coming back for more.
Best of all, now your customer will be telling everyone about the experience
they had when doing business with your company. This type of word of mouth marketing
is what will set your company apart from your competition.
How much are you spending on marketing these days? Why not create a service
experience that will get the word of mouth marketing machine working for your company.
So, give your customers choices when it comes to service and add value to the
customer by giving them more than they expected. Finally, be an amazing
customer service representative to your clients, because if you don’t, someone
else will! Now, go out there and change the world with the type of service that
far exceeds your competition and the expectations of your customers.
All of us here at FolderPrinters.com truly appreciate you as a customer and would love to hear what we can do to make your folder printing experience an exceptional experience. Please, email us at [email protected] with your suggestions, we will do our best to make your experience with us an unforgettably and exceptional one.
Pocket folder printing is a simple but powerful tool to
promote your company’s name. Most people like to hold on to a pocket folder
they received in a meeting or a seminar. The pocket folder remains as a
constant reminder of your company’s professional image and basic information.
Pocket folder printing gives you the maximum business visibility at a
Here at FolderPrinters we have a creative staff to help you
plan the perfect folder for your company. Our art department will help you choose
the colors, and style best suited to express the uniqueness of your company. We understand that a
pocket folder goes along in representing you in different venues.
Use the pocket holder as a handout to circulate important
information about your company to potential clients. Inside the folder, you can
put company leaflets, business cards, a presentation CD or DVD, and brochures.
Professionally designed folders are the best advertising
platform for your company. The first thing a potential customer sees is your
company logo and the services you offer. Give your pocket folder a distinctive
design that has a consistent look matching all your companies’ printed
Use your 2-pocket pocket folder as an opportunity to give
your product and service information to your clients. You can also enclose
company photos of your sales staff, and up-and-coming new products. Photos are
a great way for your customer to look through and get to know your staff
Custom Printed Folders
These are the most commonly used for a professional presentation. A presentation portfolio goes a long way in carrying information about your company in one place. Your customers will advertise for you by handing out company materials in the folder to people they know.
Presentation Folder Design
Design your company folders to highlight your artistic and
innovative ways. No matter what your business, your customer will hold on to
your folder and show it to others. When receiving a folder one gets the message
that they are important to your business. The perception says that your company
took the time out to put important information together just for them.
Work with folderprinters.com to develop the right pocket folder for your
company. You will find that our professional staff is ready to help you design
art conveying the message of your company. Remember that a pocket folder goes a
long way in continual advertisement sitting on a desk or reception area waiting
to be picked up by your new potential customer.
Folderprinters.com is proud of our American Olympians. To show our support to these amazing athletes we have pledged to donate $20 to teamusa.org for every Gold foil or Silver foil folderorder placed through folderprinters.com between February 7th, 2014 through February 28th, 2014.
Lets all help support our U.S. athletes during the 2014 Sochi Olympics. Go for The Gold! and order your folders today!
Over the past few years the staff here at Folder Printers has paid close attention to just what you, the customer was asking for and desperately needed. Because of that need, in 2013 Folder Printers added 52 Free Presentation Folder Templates to our site, giving our customers exactly what they had been asking for and giving it to them for FREE!
The addition of the free presentation folder templates has paid off. You thanked us by utilizing our free presentation folder templates and because of that we decided to put together the BEST of 2013 based on your downloads. Here are the top 6 downloaded free presentation folder templates from folderprinters.com.
Skyline Silhouette is a presentation folder design that draws the
command of the corporate landscape. By utilizing Skyline Silhouette as
your companies' presentation folder, you will solidify the foundation of
your business in the eyes of your peers.
Corporate Presentation Folder is a classic design with a regal
sensibility. Versatile enough to be used for any type of business yet
lends itself to financial business types as well as commercial real
Steps to Success is a presentation folder design that draws your
audience inward. This presentation folder or as many of our customers
here at folderprinters.com call it “pocket folder” is one of those
Skewis this weeks free presentation folder / pocket folder design template, presented by Folderprinters.
is a simple presentation folder design with a simple graphic element. This design is subtle and somewhat conservative. Some companies just want to have a nice, non overpowering design that is clean yet cool.
FREE template is extremely simple to use and can easily be tailored to
fit your business needs. Just download the template,
add your photos, logo, company name and web address. Within just a few short minutes you will have
created a professional looking presentation folder design that will
capture the eye of