Friday, July 26, 2013

Make Your Presentation Folder Stand Out In A Crowd


I'm sure you have heard the phrase "less is more"; well here is a perfect example of just that.

Our friends over at Income Property Advisors have truly designed their presentation folder to stand out in a crowd. They have achieved this by combining two overlooked elements used in the printing world, a vibrant blue, metallic foil stamp of their corporate logo applied to a luxurious white linen paper stock.

The foil stamping process which comes in many colors and finishes, lends itself to a more modern sensibility, while the choice of the white linen paper stock, which has a tactile feel, acts as the classic foundation. This combination gives this presentation folder that classic look and feel, with a modern twist.

Design your next presentation folder to stand out in a crowd.



Printing Specifications:
Ink: Blue Metallic Foil
Stock: White Linen 100# Cover
Bindery: 2 Pockets with business card slits on both pockets
*If you printed your pocket folder or presentation folder at folder printers.com, and you would like to see your folder highlighted in one of our blog post, just email me at joe@folderprinters.com

Monday, July 1, 2013

Marketing on a Shoestring



Marketing on a Shoestring
As a small business, it is easy to despair when it comes to actually marketing your product and services. You only have so much to spend. You dare not go over or it will affect the rest of your budget. At this stage of the game, you cannot afford to hire a professional agency. Yet, you need to make people aware of whom you are, what you do. You also need to be ready when you get the call to present your company in the best possible light.
Fortunately, there is hope. You can appear as professional as you actually are on a tight budget. With a simple click of the mouse, you can secure the right services for your small business. All it requires is being ready to put together your own temporary marketing team via the internet.

Marketing on a Shoestring Options:

When it comes to finding an inexpensive writer/editor and general words- and image-smith, check out www.Fiverr.com to post or find a “gig.” You can list your services and check for help in a variety of areas. As a small and upcoming business, you may want to consider graphics and design, advertising, music and audio services as well as video and animation. Fiverr.com offers its services for a mere $5, hence the name "Fiverr".

If this is not to your liking, try www.elance.com.  This is the ideal place to locate someone to help you punch up your advertising campaign or help you provide an online presence. You can post a job or look through an enormous pool of talented individuals looking for a job. This can include highly talented application developers, software designers as well as graphic designers and market researchers. Elance.com provides you with plenty of freelancers from which to pick the right individual for your job. The rates are reasonable and vary according to the individual. Posting your job, however, is free.

If you need help with designing your product, check out www.99design.com. This company can provide you with designs for your flyer ads, web page presence, business cards and logo. They can help you create t-shirts, postcards and even a mobile app. Various designers will compete to create a design to your specifications. The only design you pay for is the one you feel addresses your needs. Prices depend upon whether you select a bronze, silver or gold package.


These are but a few of the most recommended and easily accessed sites. All these services are inexpensive. All can help you make your marketing affordable and appealing to your clients. Your company then can have a professional looking product or service marketing campaign and all on a budget. It is then possible, with the help of www.folderprinters.com to put together a package for the perfect presentation. 


Marketing on a Shoestring Links:


If you know of any great design or marketing sites that may be useful to others that are Marketing on a Shoestring, let them know by posting the site in the comments section below.