Here’s an idea and it’s based on the marketing concept that
you give yourself more chances to connect with people and make a sale if you
use many different platforms to do so. The idea is to use the hardcopy, hard
cover platforms, such as trade shows, business meetings and conferences to get
your materials to people in a beautifully designed, quality presentation
folder, and to also use Internet-based social media platforms such as Twitter,
Facebook and Pinterest to connect with others you have not met and to reinforce
your link with those you have.
Why Use Both?
There are a few reasons to use both types of general
platforms—face-to-face encounters and Internet connections. Each will help you
reach different audiences. Those who get out and meet you may not be the same
people who will find you over the Internet. Thus, you’re expanding the number
of people you reach.
At the same time, you are also connecting with some of the
same people over both platforms. One way to make sure you do so is to capture
emails and street addresses whether you’re connecting with someone in the real
or virtual world.
Twitter, Facebook and Pinterest
Be sure to tweet, post on Facebook and pin you’re
presentation. Include an image of the folder cover and a description of the
content. All three social media platforms allow you to post images with your
message. Finally, each of these posts should have a link either to your website
or to the presentation/marketing materials.
Web-Link Face-to-Face Connections
Use the Internet to reinforce your connection with those
you’ve met at conferences, trade shows and meetings. This will help you foster
trust and build relationships that are ongoing. Utilize your presentation
folder at all times. It will act to identify you and your brand instantly,
making sure that people remember your products or services.
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