People are judged instantly upon appearance. Appearance won’t get you a job, but it will get people on your side. As an example, in a 2006 survey by the National Association of Colleges and Employers (NACE) potential employers were given a list of attributes that might influence their opinion concerning a job candidate. Of those who responded, 73% said that grooming had a strong influence on their choice and 49% said that nontraditional interview attire was also heavily weighed.
You and
Your Presentation Folder
Look is important
when it comes to landing a job. Now consider the appearance of your
presentation when you’re submitting a proposal, report or portfolio to someone.
The right presentation folder can make a great first impression, while handing
someone material pressed into an old, faded folder, a manila file folder or
simply unprotected and unbound with pages flailing about can create a lasting
negative image of you, your company and your product or service.
Reflecting
Content and Message
Of course any
document you present must have solid content that is well written and properly
researched. You won’t win any clients based on your presentation folder if the
content doesn’t reflect the same quality. However, utilizing a folder that says
instantly you are professional who is concerned about quality sets the right
tone and creates the correct image for that potential client to be on your side
from the very start.
Plus, if you use a
presentation folder with a cover that includes images reflecting the essence of
your company and defining your brand, you’ll create a lasting impression that
can send your document to the top of the pile.
All things being equal, a quality presentation folder can make you stand
out from all other companies.
Do You Look
as Good as Your Presentation?
Don’t forget that
appearance on all levels is important. Along with offering your potential
client a quote, plan or proposal in an appropriately chosen folder, you should
also look like a professional from head to toe. That’s a winning combination
that will certainly get your proposal off on the right foot.
Comments
Post a Comment