Monday, December 3, 2012

Tweet, Facebook and Pin Your Presentation Folder




Here’s an idea and it’s based on the marketing concept that you give yourself more chances to connect with people and make a sale if you use many different platforms to do so. The idea is to use the hardcopy, hard cover platforms, such as trade shows, business meetings and conferences to get your materials to people in a beautifully designed, quality presentation folder, and to also use Internet-based social media platforms such as Twitter, Facebook and Pinterest to connect with others you have not met and to reinforce your link with those you have.

Why Use Both?


There are a few reasons to use both types of general platforms—face-to-face encounters and Internet connections. Each will help you reach different audiences. Those who get out and meet you may not be the same people who will find you over the Internet. Thus, you’re expanding the number of people you reach.

At the same time, you are also connecting with some of the same people over both platforms. One way to make sure you do so is to capture emails and street addresses whether you’re connecting with someone in the real or virtual world.

Twitter, Facebook and Pinterest


Be sure to tweet, post on Facebook and pin you’re presentation. Include an image of the folder cover and a description of the content. All three social media platforms allow you to post images with your message. Finally, each of these posts should have a link either to your website or to the presentation/marketing materials.

Web-Link Face-to-Face Connections


Use the Internet to reinforce your connection with those you’ve met at conferences, trade shows and meetings. This will help you foster trust and build relationships that are ongoing. Utilize your presentation folder at all times. It will act to identify you and your brand instantly, making sure that people remember your products or services. 

Monday, November 26, 2012

Linen Covers Make Your Presentation Folder First-Class



For those who are interested in making a lasting impression that evokes quality and commitment then the linen folder may be the way to go. Linen is not only durable but it has a tactile quality that is unlike any other material, making it a great choice for those who sell upscale items or services or for those who are focusing in some way on fashion, special events or beauty. Remember, as we have said before, your presentation folder is your calling card that vividly exemplifies your image.

Emboss, Foil or Offset Print


One of the qualities of a linen cover is its inherent beauty. It’s also extremely flexible when it comes to how you use it. You can have 25 square inches of emboss or foil on your presentation folder, helping to make it standout from all others. You may also expand the area you wish to emboss. These folders are also a good choice if you’re going to offset print on the cover.

Foil color choices include gold, blue, black, white, silver and matte silver. If choosing foil, be sure to consider the contents of the folder and pick appropriately. Always coordinate your cover with the contents of the folder and the context in which the folder will be used.

Five Colors


Linen also affords you a variety of color choices when it comes to the basic cover. Five color choices, each distinctive and defining, make it easy for you to select the right color for your presentation folder. Colors include white, black, blue, red and cream.

Deep red linen provides a rich feeling while black can set a serious tone. Of course the cover design and the manner in which you use other colors will greatly influence the overall effect. Your company logo boldly emblazoned in gold across red linen may be striking while a design that utilizes matte silver on black linen can be eye-catching, creating a memorable, positive impression. Ask yourself, what’s right for your presentation?

Is Linen for You?


Linen may be the right choice for your presentation folder. Linen instantly evokes feelings of quality, commitment and care. It shows that you’re invested in your company, product or project. It’s another way to use a presentation folder to make your company stand out from all others.

Wednesday, November 21, 2012

Happy Thanksgiving

 

 

From all of us here at FolderPrinters.com
we just want to say

 
Thank You!

We hope we didn't miss anyone.

Monday, November 19, 2012

Three Ways to Set Yourself Apart from Your Competition





The way to set yourself apart from your competition In 3 Basic Steps
There are many things worth doing in this world and individuals looking for worthy undertakings have a whole lot to select from. For whichever reasons, some people choose to set themselves apart from their competition. It is not an uncommon choice. Here is one of the good things about choosing this goal... It is not at all hard to attain, once you know what you are doing.

This short article will make it quite a bit easier for anyone with this objective to achieve success and to actually set themselves apart from their competition and winning over the next big client. To educate yourself about the best way to set yourself apart from your competition and achieve this goal in three easy steps, continue reading...

The 1st step is dress the part. As you have heard many times before, "dress for success". You will want to do that for the reason that will become obvious when you walk into the big meeting looking like you belong there. At the same time, make sure you stay away from over dressing. Be sure you know who your meeting with and dress to their level. You may have heard the term mirroring. This is the time to make sure you are mirroring your prospect. Neglecting to get this step performed correctly and well will mean that you run the risk of making your prospect feel inferior, which has been shone to leave a negative effect with your prospect.

The 2nd step is make sure you understand your prospects relationship with your competitors. Here you will need to avoid bashing or speaking negative about your competition and pointing fingers. This can leave your prospect with a negative feeling regarding your persona. Keep the conversation uplifting and informative.

The 3rd step is making sure you have all of your presentation materials at hand and in a well organized fashion. This is very important because you want to make sure that what your prospect sees during your presentation is professional and a level above anything your competitor will be showing. Make sure you avoid the mistake of handing out loose and unorganized literature. You can accomplish this by presenting everything in a 9" x 12" presentation folder. This will keep everything organized and presentable, making sure that your prospect will have everything ready and at hand when they are making a final decision.

Carefully go through the three simple steps above. If you do, you will be able to set yourself apart from your competition rapidly and very easily. Take the steps properly and be certain to steer clear of these likely problems. Then celebrate! Congratulate yourself! Pat yourself on the back! Take advantage of the fruits and rewards, which will be yours for having successfully set yourself apart from your competition!

Discover some ways to create a custom presentation folder that will set you apart from your competition by going to Folder Printers.

Wednesday, November 14, 2012

Making Your Presentation Standout with a Quality Folder


Okay, you’ve got great content. You know that for sure. Your materials look fantastic, they read well and every element is dynamic. But for some reason your materials didn’t make the impression you hoped they would. You’ve reviewed everything and there’s no doubt about it—your message is clear, focused and exciting. Maybe it’s how you’re presenting the material that’s the problem?


Presentation Organization


If you’re not utilizing a presentation folder for your materials, you probably should be. Using the correct folder will help you create a more dynamic message. Even if you are placing your various marketing or information items in a folder, you may have selected the wrong type of folder.

Simple presentations often look great and read nicely in a standard two-panel or three-panel folder, while longer, more complex reports, proposals or catalogues may benefit from a folder with stitched inserts or a capacity folder that can hold close to 100 pages. Don’t cram your folder with materials, making it unmanageable and disorganized. You’re doing yourself a great disservice.

The Cover Story


Your presentation folder’s cover makes an immediate and lasting impression on those who see it and come in contact with it. If you consider that your materials inside the folder are in essence a story about your company, services, products or proposal, then remember that the look of the cover is the beginning of that story. How often does a book capture your attention because of the cover or a movie because of the poster (another sort of “cover”)? Your cover serves the same function. Create an interesting, powerful and focused cover story. 

Keeping It Together


Use a well designed, striking presentation folder to focus your materials in a few ways. First, utilize the cover to define your organization, product and/or message visually. Second, the materials in the folder need to be properly organized in a manner that clearly and progressively communicates what you’re trying to say. If you’ve done fine work on the information inside your presentation folder and the folder is coordinated properly, you’ll be more likely to connect with the right people and get positive results.One striking way to accomplish this is through the use of a linen pocket folder. Linen pocket folders will make you stand out from your competition.

Monday, November 12, 2012

When To Go With a Special Presentation Folder




If you’re already using presentation folders for proposals, reports or marketing materials, then you understand that they can be an effective way to define your brand or focus your message and organize your material. You may use the same presentation folder for all occasions. There’s nothing wrong with this, but there are times when you may want to incorporate a special presentation folder.

Occasions for a Special Folder

There are various reasons to go with a presentation folder that features a specially designed cover. These can be very useful for new product launches as a special folder will draw attention to the new product and can also readily define it. Also any new service or subsidiary can benefit from a cover that is created to introduce it to your present or future clients or customers.

Innovative proposals, seasonal catalogues and limited-time offerings are also good candidates for a uniquely designed cover. Although they will see limited exposure as they’re being used for a specific period of time, such covers can capture people’s attention quickly, which is important when you have a limited window of opportunity to make a sale.

Tips for Special Presentations

Here are a few quick tips regarding special presentation folders:

·        Make sure the cover focuses and defines your presentation materials.
·        Don’t lose your company’s identity. Your brand must be clearly defined and connected to your new folder.
·        Quality counts when it comes to folder materials and artwork.
·        Choose the right size folder—don’t try to cram a large amount of material into a small folder or a small presentation into a big folder.
·        Don’t assume what works for your standard materials will be right for your new presentation. Be open to a new look, new type of folder and new method of presentation.

Take Advantage of the Opportunity

If you are in some way introducing a new product, service or proposal or have a time-limited offer, you can garner more attention with a unique cover designed specifically for your new venture. Take advantage of this opportunity from the very start by defining it with a quality presentation folder and cover.

Thursday, November 8, 2012

Folder Printers Gets a Great Review on 3 in 3 with Mike Capuzzi



A special thanks goes out to Mike Capuzzi for mentioning Folder Printers
on this episode of  3 in 3 with Mike Capuzzi. What a wonderful surprise.
If you want to find out more about Mike Capuzzi, then check him out at Mike Capuzzi TV.

Wednesday, November 7, 2012

Use Social Media Site Pinterest to Connect with More People



It seems as if the number of social media sites on the Internet is doubling just about every week. Some are highly specialized and designed for those with a specific a focus, others seek to link people with a wide range of interests and still others work by introducing a highly innovative concept. The relatively new social media site Pinterest is one that offers the third of these choices—a highly innovative concept.

Learning to use Pinterest properly can greatly increase your exposure on the Internet, connecting your business by capturing people’s attention and imaginative with attractive and/or eye-catching images. Here’s how it works.


Pinterest Overview

To become a Pinterest member you must submit a request through the website. Once you’re approved, you’ll be sent a link that you can use to set up your account. Please note that Pinterest does not allow you to advertise through your pins. However, you may offer information on products and then link to your site.

The site is visually based. Each member creates theme boards that are made up of individual photos. With each image, you may use fairly lengthy text and you may also link to another site.

Whether you offer products or services chances are you can create interesting Pinterest boards that will attract attention. When people see your pin they may “like” it and/or repin it to one of their boards. Every time you connect with a member it increases your exposure and drives more traffic to your site. If you search engine optimize your copy your pin may be indexed on Google!


Pinterest Tips

Here are 10 tips to using Pinterest:

1.      Develop boards with distinctive, descriptive titles. Titles should be short but memorable. Doing so will help capture the attention of members.
2.      Although you may create your own heading for a board (and you should do so), it is best to also use one of the general Pinterest headings. Doing so will expose your board to more members. 
3.      Always link to your website via your pin.
4.      Make sure the link makes sense in terms of the pin and its text.
5.      Pin images that are on your site or used in your blog. All images should be appropriate to the topic/theme and visually interesting.
6.      Properly search engine optimized descriptions will aid in Google rankings.
7.      Pinterest allows you to use video links! These are hugely popular! Use them.
8.      Send out a special email newsletter that connects people to your Pinterest boards. Invite those on your Facebook page to follow you and Tweet your pins.
9.      Try to pin every day to keep people coming back.
10.  Carefully read the Pinterest terms. The site has specific restrictions on certain kinds of behavior and in how you utilize the website.


One of Many Tools

In some ways Pinterest works like a nicely designed, quality presentation folder. Each pin presents an image that’s attracts attention, defines your products, services or company and introduces people in a positive manner to your organization. They can connect via a link in the pin to you and whatever you are selling. Pinterest isn’t the answer to all of your marketing needs but it is yet another tool that you can use to link with potential clients, customers or members. Use it today! 

Here is a link to Pinterest. Enjoy

Monday, November 5, 2012

Three Panel Pocket Folders Offer Expansive Versatility


Do you need something extra in your presentation folder? Perhaps you have a proposal, product line or a range of services that require an extra pocket—something that will hold the centerpiece of your presentation. A three-panel folder offers you a little more versatility when it comes to organizing and presenting your materials. 

Three Panel Benefits

There are numerous benefits to creating a presentation that uses a three-panel folder. The first, which has been alluded is, is the fact that you’re able to utilize the center panel to create a specific focus for the piece. When someone opens the folder the primary area on which they will focus will be the center section. However, that center panel may not be the first thing that they see. With a three-panel folder it’s useful to think about the progression of you presentation starting with the cover and then moving to the first, second and final panel people will see. When someone opens the packet they will first see what’s in the left panel and then they will reveal the center panel by moving the right panel. At that point all three sections will be exposed. It makes sense to consider what will be on the left, center and right panels and how viewing these materials will affect and connect with your potential client or customer. As an example, the left side may offer a focused and dynamic description of or introduction to your company and its products or services. That center panel could be the place reserved for attractive images that will entice the reader and the right panel might offer more details regarding the content of your packet. 

Utilizing Your Folder

It’s of primary importance that if you do elect to use a three-panel presentation folder that you readily utilize each part of it. Don’t opt for this type of expansive folder unless you have the necessary materials to occupy each panel and create a dynamic presentation.

Wednesday, October 31, 2012

Five Tips for Creating a Winning Presentation


Some people develop a presentation that looks good but just doesn’t do the job. As an example, they may create a presentation utilizing materials that are of the highest quality but they neglect to offer rich content or perhaps they have not coordinated all of the elements properly.

As an example, can give people a quality presentation folder loaded with beautiful materials but still miss the mark. Here are five tips for creating a winning presentation that has a great chance of paying off. You may use these tips for just about any type of pitch and any kind of media.


Define Your Goal

The first thing that you must do is to define your goal. What exactly do you want to do and what are your desired results? You should be able to state your goal in one to three sentences. Make it short, clear and to the point.

Coordinate All Materials

Once your goal is established it’s essential that all materials including artwork, text, statistics, illustrations and more are focused on achieving that goal and coordinated in a manner that allows for those meeting with you or receiving your materials to easily understand them. A sloppy presentation not only confuses people it says that you are disorganized and unable to attend to details. None of these messages will work towards your success. 

An Overview Plus Details

Be sure to provide an overview of your products, services or plan and then offer details to convince people to go with you. These details should be fact-based and clearly and cleanly presented. Evidence that is backed up with images is especially effective. 

Beginning, Middle and End

It’s important that there’s a beginning, middle and end to your pitch. This is true if you’re making a PowerPoint presentation, utilizing materials in a quality folder or creating a sales video.

   Be sure the following things are clearly stated:

     •        The nature and essence of your product, service or plan
     •        Your basic process
     •        Benefits and results
     •        Any facts or evidence related to your products or services

Leave Room for Questions

Finally, no presentation can answer all questions. It’s important to leave room for people to query you. If you find the same basic questions are being asked that you thought you had answered through your presentation, then reconsider your pitch. Also, if people are simply not interested in your company or product, you need to consider if you’re properly conveying the information. 

Would You Buy It?

Here’s the ultimate question—after being exposed to your presentation would you buy it? Test-drive your material on savvy friends and family. Take time refining it before you start exposing it to the public. Also be sure to continue to refine your material as you get reactions from potential customers. Developing and creating a presentation that garners great results takes time, effort and thought.

Monday, October 29, 2012

What Makes Your Company Different from the Others?



What Makes Your Company Different from the Others? The ultimate question for any company is how does it define itself from all other companies offering the same or similar products or services? You can’t appeal to everyone and that means that in order to succeed you need to be able to appeal to those who are most likely to be interested in what you offer. You can then express the manner in which you’re unique through your marketing materials, including your website, advertisements, blogs, presentation folders and social media sites.


Know Your Competition

You must know your competition, including what they offer and how they offer their products and/or services. You don’t want to recreate what your competitors offer or do. You want to differentiate yourself from them. Ask yourself what can you do better or differently? Is there something they’re not doing that you can do? How can you appeal to a specific niche? You really can’t answer these questions until you know what others in your field are doing.


Creating Your Identity

In creating your identity, you’re going to determine how to explain and illustrate what your company does and how it’s different from all others. In doing so you’ll probably use an array of marketing devices including Internet-based tools, print products and media. Each of these methods is unique. Although some basic marketing rules apply to all, a presentation folder and its contents are different than a website and a social media page is not the same as a radio ad. Spend your dollars wisely. If you don’t understand how something works, such as the proper manner to search engine optimize your website, then find someone who does. Too many people waste money by incorporating different marketing tools without knowing how to utilize tem effectively.


Professional in Everyway

It’s important that you create a positive and professional image in everyway. Be decisive about what you can do, make sure you’re ready to back up you claims and never badmouth a competitor. Keep the focus on what you can do, on how you’re unique and on who you are. Leave it to the public to compare and contrast what you offer to what others provide.


Best Foot Forward

The bottom line when it comes to differentiating your company from others is to always be positive and put your best foot forward. Be truthful, professional and committed to being the best in your field. That may just differentiate you from a majority of your competitors.

Wednesday, October 24, 2012

Your Great Looking Presentation Folder Needs Great Content



Affiliate marketing guru James Martell, who revolutionized Internet marketing and continues to be a leader, is fond of saying that on the web “content is still king.” He’s certainly correct about the Internet and what he says also holds true for your presentation folder. It’s a given that you want your folder to look great, but like a fantastic looking website, if that folder doesn’t contain something of substance then chances are you’ve wasted your money on simply looking good rather than being good.
 

Defining Great Content


But what is great content? There are various ideas and theories regarding this. Here are a few things to consider when it comes to the content for your presentation folder. The first is that you must remember that everyone is busy these days. That means your content must be interesting, illustrative and to the point. All writing, like the images you use, must be focused. Also, there should be no spelling or grammatical errors. If you cannot write great content, then hire a professional. It’s worth the cash and usually not that expensive.

What Will People Remember?


Ask yourself what will people remember of your text? They should certainly recall images you use but have you offered them key points in the text and have you highlighted those points visually in order to make them stand out? Short phrases can say a lot. Use these to focus your message. Headers that utilize such phrases can be very effective.

Images + Text = Message


Remember that the artwork on your presentation folder’s cover, including your choice of color, image and logo, offers potential customers a first impression. That initial impression needs to be powerful, accurate and focused. If people are confused by looking at the cover of your folder, then you’re in big trouble. Any text and images you use in your presentation materials along with your cover will create your overall message.

Catch Phrases


Finally, a great catchphrase can say it all or at least enough to connect potential customers with your product. For years Coke was “the real thing” and when today you hear “I’m lovin’ it,” you instantly think of McDonalds. Find a catch phrase of three to seven words that will make your company and products or services instantly recognizable. Be sure from start to finish, through image, color, logo and text, that your presentation folder works for and not against you.

Friday, October 19, 2012

Presentation Folder Images: First and Lasting Impressions




It’s a cliché that a picture is worth a thousand words, but it’s also true that the images you choose for the cover of your presentation folder will create an immediate and lasting impression on those with which you are trying to connect.
Along with choosing a cover that will withstand use and resist wear and tear, you want to make sure that the artwork and design you use are appropriate.

Picture Yourself


When choosing the color of your cover and any image that may adorn it select something that clearly defines your company and its services or products. Before this can be done you must understand two basic things—the essence of your enterprise and to whom you’re trying to appeal. Your choice of cover will come from decisions you make regarding these two aspects of your business.

As an example, a small college in a rural setting will have a very different cover than a major research university in a metropolitan area. That’s because the type of student each is trying to attract and the kind of degrees the institutions offer are different. As another example, an accounting company’s folder will be adorned very differently than a software company’s even though both may have similar or even the same clients. The fact is their products and services are different and the right image will define each as being unique.  

Sometimes Simple is Better


Some people will get caught up in using covers with complex designs, dazzling artwork or over-the-top colors and pictures. Although these may attract attention, they may detract from your presentation and may also offer the wrong impression of your company. Many times a cover with a simple image, your logo and catchphrase will be highly effective. Remember that your cover instantly defines your business and product and is your visual calling card. Keep it clear and clean to send a specific message regarding who you are and what you do.

Always Be Tasteful


Finally, it is important that presentation folders always be tasteful. You may have a sense of humor, love the absurd or enjoy heavy metal, but if it’s not related to your products, services or company, then keep it off your folder cover. Also, unless it is a part of your business, don’t use religious or political images as they may alienate potential clients.

Use the artwork on your folder to clearly define who you are and what you do and to attract the attention of those who will want what you have to offer. Do that and you’ll be utilizing the power of images towards your success.   

Monday, September 17, 2012

In Many Ways a Presentation Folder Can Make the Difference


People are judged instantly upon appearance. Appearance won’t get you a job, but it will get people on your side. As an example, in a 2006 survey by the National Association of Colleges and Employers (NACE) potential employers were given a list of attributes that might influence their opinion concerning a job candidate. Of those who responded, 73% said that grooming had a strong influence on their choice and 49% said that nontraditional interview attire was also heavily weighed.

You and Your Presentation Folder


Look is important when it comes to landing a job. Now consider the appearance of your presentation when you’re submitting a proposal, report or portfolio to someone. The right presentation folder can make a great first impression, while handing someone material pressed into an old, faded folder, a manila file folder or simply unprotected and unbound with pages flailing about can create a lasting negative image of you, your company and your product or service.

Reflecting Content and Message


Of course any document you present must have solid content that is well written and properly researched. You won’t win any clients based on your presentation folder if the content doesn’t reflect the same quality. However, utilizing a folder that says instantly you are professional who is concerned about quality sets the right tone and creates the correct image for that potential client to be on your side from the very start.

Plus, if you use a presentation folder with a cover that includes images reflecting the essence of your company and defining your brand, you’ll create a lasting impression that can send your document to the top of the pile.  All things being equal, a quality presentation folder can make you stand out from all other companies.

Do You Look as Good as Your Presentation?


Don’t forget that appearance on all levels is important. Along with offering your potential client a quote, plan or proposal in an appropriately chosen folder, you should also look like a professional from head to toe. That’s a winning combination that will certainly get your proposal off on the right foot. 

Thursday, August 16, 2012

Roofing Presentation Folders; How Roofers Get an Edge with a Great Folder Design

Businesses that rely on an outside sales force are always looking for an advantage in “making the sale”. We conducted a poll of roofing contractors to find out if a presentation folder gives any advantage.

Eddie Picciano of Climax Roofing and Construction summed it up

  You never get a second chance to make a first impression. 
  It always pays to look professional. 

For his company, the presentation folder conveys to his clients a sense that they are established and professional. The folder holds all the contracts, forms and disclosures associated with a roofing project. Leaving behind a full package in the beginning makes sure there are no surprises in the future. The client will feel they are in good hands and be more comfortable throughout the process.

 We do a lot of roofing presentation folders at FolderPrinters.com. We support the good businesses that treat their clients fairly and provide a good service. Here are some roofing folder designs that we like:

Tuesday, July 24, 2012

How a Presentation Folder is Made


We often are asked how our folders are made and to be honest, the verbal answer just doesn't really convey it.

In an ideal situation we would walk our clients in person through our manufacturing plant and show the actual processes. However, when your customers are stretched across the United Stated and Canada...a video is the next best thing.