The answer is SPEED.
The speed of production has been cut in half with the advancements in printing technology. Prepress has become fully automated and printers are able to impose a press run in minutes instead of hours. Once imposed, the images are burned directly to the printing plates, no film needed. Then onto a high speed press with automatic plate changers that installs the plates and is up to perfect color in 12 minutes. Once accelerated, these presses can reach speeds of up to 16,000 impressions per hour and still maintain the highest print quality.
By using an aqueous based coating the printed forms can be handled immediately. This allows the press sheets to be die cut and glued without risking any offsetting or smudging. The presentation folder is then glued and folded on a 10,000/hr high speed folder and gluer. Full automation and incredibly fast production speeds are the key factors to maintaining high quality at lower prices.